I'm not expecting a huge surge right at the beginning. I want it to build slowly, as momentum gathers, and in accordance with me hitting my milestones, such as the '1000 press-ups in an hour' challenge. The dates for those challenges have yet to be fixed - but bearing in mind I have only just secured the pilot boat this week, I'm in no mad rush. I need to try and form a partnership with a printing/banner firm before the mini fund-raisers too, as I'd like some big advertising posters/boards.
It's all happening!
The Just Giving site can be found here.